Role: Creative Director, Producer, Videographer
Hired by Kyle Dion’s team as part of Diesel’s Artist Partnership Campaign, I took on the role of Creative Director and Producer for the launch of the D Red fragrance. My approach was to translate the fragrance’s bold, youthful energy into a visual narrative that felt both intimate and culturally resonant — blending close-up detail with lifestyle-driven storytelling. Through high-contrast lighting, textured environments, and a red-accented palette, I established a cohesive art direction that carried across campaign assets. Overseeing the full production process — location scouting, team building to on-set direction and post-production — I delivered a versatile suite of hero imagery, lifestyle cuts, and mobile-first social content designed to amplify Diesel’s positioning of fragrance as a cultural and artistic statement.
Hired by Kyle Dion’s team as part of Diesel’s Artist Partnership Campaign, I took on the role of Creative Director and Producer for the launch of the D Red fragrance. My approach was to translate the fragrance’s bold, youthful energy into a visual narrative that felt both intimate and culturally resonant — blending close-up detail with lifestyle-driven storytelling. Through high-contrast lighting, textured environments, and a red-accented palette, I established a cohesive art direction that carried across campaign assets. Overseeing the full production process — location scouting, team building to on-set direction and post-production — I delivered a versatile suite of hero imagery, lifestyle cuts, and mobile-first social content designed to amplify Diesel’s positioning of fragrance as a cultural and artistic statement.
